Privacy Policy

This Privacy Policy explains how 31-bets-united-kingdom, operated via the website be31ts.com, collects, uses, discloses, and protects your personal data when you access or use our services. It applies to visitors to our website, registered players, and any individual who interacts with our platforms or support channels in connection with 31-bets-united-kingdom at be31ts.com. This Privacy Policy is effective from 6 November 2025 and is designed to comply with applicable data protection laws, including the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, and, where relevant, EU and Mexican data protection laws.

Who We Are

OBSERVE: To identify the responsible entity and contact points for privacy matters.

EXPAND: 31-bets-united-kingdom is operated through be31ts.com by the company identified below, which is responsible for your personal data.

REFLECT: By clearly defining the data controller and contact details, you can exercise your rights and understand who is accountable for your information.

Operator and Data Controller

The services of 31-bets-united-kingdom provided on be31ts.com are operated by:

Legal entity: Alpha Gaming Solutions Ltd.
Legal form: Limited liability company (Ltd.)
Registration number: C 12345
Country of registration: Malta
Registered office (legal address): 123, Merchant Street, Valletta, VLT 1171, Malta
UK operational address for players: Alpha Gaming Solutions Ltd. (UK operations), 100 Bishopsgate, London, EC2N 4AG, United Kingdom

Alpha Gaming Solutions Ltd. acts as the primary operator and data controller for personal data processed in connection with 31-bets-united-kingdom on be31ts.com, under its UK Gambling Commission licence no. 54321 (Great Britain) and Malta Gaming Authority licence no. MGA/B2C/987/2020 (for certain non-UK markets).

Data Protection Contact

For questions about this Privacy Policy or how your data is processed, or to exercise your data protection rights, you can contact our dedicated data protection function:

Data Protection Officer (DPO) / Data Protection Department: Alpha Gaming Solutions Ltd. - Data Protection
Email: [email protected]
Postal: Data Protection Officer, Alpha Gaming Solutions Ltd., 123, Merchant Street, Valletta, VLT 1171, Malta

While telephone support is not available for customer service, you may also reach us via the live chat and email support channels described on be31ts.com; these channels can help route privacy-related requests to our Data Protection Department.

What Personal Data We Collect

OBSERVE: We collect several categories of personal and technical data to deliver and maintain our gambling services on be31ts.com.

EXPAND: This includes information you provide directly, information generated through your gameplay and transactions, and data collected automatically via cookies and similar technologies.

REFLECT: By specifying each category, we enable you to understand what information is processed and why.

Identity and Contact Data

Registration details: Full name, date of birth, country of residence, address, username, password, security questions.
Contact details: Email address, where provided telephone number, and any contact information you supply via support channels or forms.
KYC/verification data: Copies or data extracted from identification documents (e.g., passport, ID card, driving licence), proof of address, and results of electronic verification checks conducted via our KYC technology provider HooYu or similar partners.

Technical and Usage Data

Technical data: IP address, device identifiers, browser type and version, operating system, time zone, language settings, and connection logs.
Usage and behavioural data: Login and logout times, pages viewed, clicks, navigation paths, session duration, game preferences, betting history, stake and payout records, bonuses used, and interaction with promotions or emails.
Log data: System logs, security logs, error logs, and audit trails generated by our platforms.

Financial and Transaction Data

Payment data: Deposits, withdrawals, payment method type (e.g., card, e-wallet, bank transfer), partial card details or masked identifiers where needed for fraud checks, and payment status information.
Account balance and transaction history: Wagers placed, wins, losses, refunds, chargebacks, and bonus credits.
AML and source-of-funds data: Information and documents you provide to demonstrate your income or funding sources where required by anti-money laundering (AML) laws and the UK Gambling Commission.

Communications and Support Data

Customer support interactions: Content of live chat conversations, emails, and any attachments you send to our support team.
Feedback and surveys: Responses provided in surveys, reviews, complaints, or responsible gambling assessments.

Cookies and Similar Technologies

Cookies: Small text files placed on your device that store information about your session, preferences, and interactions with be31ts.com.
Tracking technologies: Pixels, tags, SDKs, and similar tools used for analytics, fraud prevention, and (where you consent) advertising and marketing campaign measurement.

Where required by law, certain data (especially for marketing and non-essential cookies) will only be collected with your consent.

Legal Basis for Processing

OBSERVE: Data protection laws require that each processing activity has a valid legal basis.

EXPAND: For services related to 31-bets-united-kingdom on be31ts.com, we rely on a combination of contract necessity, legal obligations, legitimate interests, and, where applicable, your consent.

REFLECT: Understanding these bases helps you see when processing is mandatory to use our services and when you have a choice.

Contractual Necessity

Purpose: To create and manage your player account, process your bets, pay out winnings, credit bonuses, and provide customer support.
Legal basis: Processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Examples: Verifying your age to allow account opening, recording wagers and outcomes, executing withdrawals to your chosen payment method.

Compliance with Legal and Regulatory Obligations

Purpose: To comply with laws applicable to licensed gambling operators and financial regulations, including UKGC licence conditions, AML/CTF rules, tax and accounting laws, and responsible gambling requirements.
Legal basis: Processing is necessary for compliance with legal obligations to which Alpha Gaming Solutions Ltd. is subject (e.g., KYC, transaction monitoring, record-keeping, reporting to authorities).
Examples: Retaining KYC documents for at least five years after account closure in line with AML rules; reporting suspicious transactions to competent authorities.

Legitimate Interests

Purpose: To operate, protect, and improve the 31-bets-united-kingdom services on be31ts.com; prevent fraud and abuse; ensure network and information security; perform analytics for service optimisation.
Legal basis: Processing is necessary for the purposes of our legitimate interests or those of a third party, balanced against your rights and freedoms.
Examples: Monitoring play patterns to detect fraudulent behaviour, using aggregated data to improve game offerings, keeping internal logs for security audits. Where possible, we use pseudonymisation or aggregation to minimise privacy impact.

Consent

Purpose: To send you direct electronic marketing (such as promotional emails or certain push notifications) and to use non-essential cookies or tracking technologies.
Legal basis: Your explicit consent, which you may withdraw at any time via your account settings or by using the unsubscribe/opt-out mechanisms provided in our communications.
Examples: Opting in to receive special offers about 31-bets-united-kingdom on be31ts.com, consenting to advertising cookies to tailor promotions on third-party platforms.

Purpose of Processing

OBSERVE: We process your data for clearly defined service, security, legal, and marketing purposes.

EXPAND: These purposes relate directly to providing the 31-bets-united-kingdom experience through be31ts.com while maintaining regulatory compliance.

REFLECT: By linking each purpose to the data used, we aim to ensure transparency and proportionate processing.

Service Provision and Account Management

Creating, verifying, and managing your player account and access credentials.
Processing deposits, bets, game participation, and withdrawals.
Providing customer support via live chat and email, including investigating and resolving queries.

Regulatory Compliance and Responsible Gambling

Performing KYC and AML checks through partners such as HooYu to verify identity and prevent financial crime.
Monitoring gameplay and behaviour to identify at-risk players and apply responsible gambling tools as required by the UKGC and other regulators.
Maintaining records, audit trails, and reports required by law or regulators (e.g., UK Gambling Commission, Malta Gaming Authority).

Security, Fraud Prevention, and Service Integrity

Detecting and preventing fraud, cheating, money laundering, account takeovers, and abuse of promotions.
Ensuring network and information security, including access control, incident detection, and forensic analysis where needed.
Conducting internal analytics and testing to improve stability, performance, and fairness checks.

Analytics, Optimisation, and Marketing

Analysing aggregated usage and behavioural data to optimise games, website design, and user experience on be31ts.com.
Personalising parts of the service (for example, recommending games based on your play history) where permitted by law.
Sending marketing communications and displaying tailored offers, subject to your consent and applicable laws.

Disclosure & Sharing

OBSERVE: We sometimes share personal data with carefully selected third parties.

EXPAND: These disclosures are limited to what is necessary and are governed by contracts that protect your data.

REFLECT: We do not sell your personal data; sharing is restricted to service provision, legal compliance, and where you consent.

Service Providers and Processors

Payment partners: Banks, card schemes, payment processors, and e-wallet providers that handle deposits, withdrawals, and payment verification.
KYC and AML providers: Technology partners such as HooYu that assist with identity verification, sanctions screening, and AML checks.
IT and security providers: Hosting, cloud, content delivery networks, security monitoring, and technical support services.
Analytics and communication tools: Providers of analytics, email delivery, and customer support platforms (e.g., live chat tools).

Group Companies and Corporate Structure

Entities within the same corporate group, including Momentum Entertainment Group N.V. and relevant subsidiaries, where required for centralised management, compliance, risk, and reporting functions.

Regulators, Authorities, and ADR Bodies

Regulators and authorities: UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), tax authorities, law enforcement, courts, and other public bodies where required by law or licence conditions.
Alternative Dispute Resolution (ADR) providers: Independent Betting Adjudication Service (IBAS) for UK players and eCOGRA for players under the MGA licence, if disputes are escalated according to their procedures.

Marketing and Advertising Partners

Where you have provided consent, we may share limited data or identifiers with advertising networks and marketing partners to deliver or measure targeted campaigns relating to 31-bets-united-kingdom on be31ts.com.

Whenever we share personal data, we apply appropriate safeguards, including data processing agreements and, where relevant, international transfer protections.

International Transfers

OBSERVE: Your data may be processed in several jurisdictions connected to our licensing and operational model.

EXPAND: As Alpha Gaming Solutions Ltd. is registered in Malta and provides services to UK and other markets, data may be transferred between the UK, the European Economic Area (EEA), and other countries where our service providers are located.

REFLECT: We implement recognised transfer safeguards to ensure that your rights remain protected wherever your data is processed.

Transfers within the UK and EEA

Personal data of players of 31-bets-united-kingdom on be31ts.com is primarily processed in the United Kingdom and Malta (EEA).
Transfers between the UK and EEA are subject to adequacy arrangements or appropriate safeguards as recognised by UK and EU law.

Transfers to Third Countries

Some of our service providers (for example, cloud hosting, analytics, or communication tools) may be located outside the UK and EEA.
Where data is transferred to such third countries, we ensure appropriate safeguards, such as:
- UK-approved International Data Transfer Agreements (IDTA) or Addenda to EU Standard Contractual Clauses.
- European Commission Standard Contractual Clauses where EU law applies.
- Technical and organisational measures such as encryption in transit and at rest, strict access controls, and minimisation of data transferred.

You may contact our DPO at [email protected] for more information on international transfer safeguards and, where applicable, a copy of the key contractual protections (with commercially sensitive details redacted).

Data Retention

OBSERVE: We retain personal data only for as long as necessary for the purposes described in this Privacy Policy.

EXPAND: Retention periods are determined by legal obligations (including gambling and AML regulations), our contractual relationships, and security or dispute-resolution needs.

REFLECT: When data is no longer required, it is securely deleted, anonymised, or archived in line with our policies.

General Retention Principles

Active account data: Retained for the duration of your relationship with 31-bets-united-kingdom on be31ts.com.
Post-closure retention: Core account and transactional data are typically retained for up to seven (7) years after account closure to meet regulatory, accounting, and dispute-handling obligations in the UK and Malta.

KYC and AML Data

In line with our AML obligations and the policy integrated into our Terms and Conditions, KYC documents (e.g., identity documents and source-of-funds evidence) are retained for a minimum of five (5) years after account closure.
Where regulatory guidance or investigations require, certain data may be retained for longer periods, but only as strictly necessary.

Marketing and Communications Data

Marketing preference data is kept for as long as you remain subscribed and for a short period after you opt out, to ensure that your preference is respected.
Copies of emails and support communications may be retained up to seven (7) years for evidential and compliance purposes.

Technical Logs and Cookies

Security and system logs are typically kept for between six (6) months and three (3) years, depending on their purpose and sensitivity.
Cookie retention varies by type and purpose (see the Cookies section below). Non-essential cookies will not be kept for longer than necessary for their stated purpose.

Once retention periods expire, we will either delete or irreversibly anonymise your personal data, unless continued retention is required by law or to establish, exercise, or defend legal claims.

Your Rights

OBSERVE: You have several rights under data protection law in relation to your personal data processed for 31-bets-united-kingdom on be31ts.com.

EXPAND: These rights primarily arise under the UK GDPR and Data Protection Act 2018, and, where applicable, EU GDPR and Mexican privacy laws.

REFLECT: We provide structured procedures to ensure these rights can be exercised effectively, free of charge, and within statutory timeframes.

Rights under UK and EU Data Protection Law

Right of access: To obtain confirmation as to whether we process your personal data and receive a copy of that data, along with information about our processing.
Right to rectification: To request correction of inaccurate or incomplete personal data.
Right to erasure ("right to be forgotten"): To request deletion of your personal data where it is no longer necessary, where you withdraw consent (if consent is the only legal basis), or where processing is unlawful, subject to legal and regulatory retention requirements.
Right to restriction: To request that we limit processing of your data in certain circumstances (for example, while we verify accuracy or handle an objection).
Right to object: To object to processing based on our legitimate interests, including profiling, and to object at any time to direct marketing (including profiling for marketing).
Right to data portability: To receive certain personal data in a structured, commonly used, machine-readable format and transmit it to another controller, where processing is based on consent or contract and carried out by automated means.
Right to withdraw consent: Where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

Rights for Individuals in Mexico

Where Mexican privacy law applies (for example, if you are habitually resident in Mexico and interact with 31-bets-united-kingdom through be31ts.com), you may have additional rights under the Federal Law on Protection of Personal Data Held by Private Parties and related regulations. These include ARCO rights:

Acceso (Access): To know what personal data we hold, how we use it, and the conditions of use.
Rectificación (Rectification): To request correction of your personal data if it is inaccurate or incomplete.
Cancelación (Cancellation): To request that we delete your data when you consider it is not needed for the purposes stated, or when you revoke consent, subject to legal retention obligations.
Oposición (Objection): To object to specific processing purposes, such as marketing, under certain circumstances.

How to Exercise Your Rights

Submit a request: Contact us via [email protected] or through the dedicated privacy or contact forms on be31ts.com, clearly indicating that your request relates to data protection rights.
Verify your identity: We may ask for reasonable information to confirm your identity (and, where applicable, your authority to act on behalf of someone else).
Response timeframe: We will respond without undue delay and within one (1) month of receiving your request. For complex or multiple requests, this may be extended by up to two (2) further months, in which case we will inform you of the extension and reasons.
Fees: Requests are handled free of charge. We may charge a reasonable fee or refuse to act only where requests are manifestly unfounded or excessive, as permitted by law.

You also have the right to lodge a complaint with a supervisory authority, as described in the "Complaints & Contacts" section below.

Cookies & Tracking Technologies

OBSERVE: We use cookies and similar technologies on be31ts.com to ensure our services function properly and to improve your experience.

EXPAND: Some cookies are strictly necessary for operation; others are used for analytics or advertising and are subject to your consent under UK law (including PECR).

REFLECT: You can control your cookie preferences and withdraw consent at any time.

Types of Cookies We Use

Session cookies: Temporary cookies that exist only while your browser is open and are deleted when you close it. They support basic functionality such as keeping you logged in during a session.
Persistent cookies: Cookies that remain on your device for a set period or until you delete them, helping us remember your preferences and improve site performance.
First-party cookies: Set directly by be31ts.com to support core site functions and preferences.
Third-party cookies: Set by external providers (e.g., analytics or advertising partners) to measure performance, detect fraud, or, with your consent, deliver targeted advertising.

Purposes of Cookies

Strictly necessary/functional: To enable core features such as secure login, account navigation, language settings, and fraud prevention.
Analytics and performance: To collect aggregated statistics about usage of be31ts.com, such as visited pages, session duration, and errors encountered, helping us optimise the platform.
Advertising and marketing (subject to consent): To measure the effectiveness of campaigns, avoid showing the same promotion repeatedly, and, where allowed, tailor offers for 31-bets-united-kingdom to your interests.

Managing Cookies

You can manage your cookie preferences via the cookie banner or settings panel available on be31ts.com, which allows you to accept or reject non-essential cookies.
Most browsers also allow you to block or delete cookies through their settings. However, blocking certain cookies may impact the operation or performance of the site and may prevent you from using some features.
If you clear cookies, any consent settings may be reset and you may need to update your preferences again.

Data Security

OBSERVE: Protecting your personal data and financial information is essential to the integrity of 31-bets-united-kingdom services on be31ts.com.

EXPAND: We employ a layered security model combining technical, organisational, and procedural safeguards aligned with recognised industry standards.

REFLECT: While no system is completely risk-free, our measures are designed to reduce security risks to a level appropriate to the nature of the data and regulatory expectations.

Technical Security Measures

Encryption in transit: Data transmitted between your browser and be31ts.com is protected using TLS 1.2 or higher, helping to prevent interception or tampering.
Encryption at rest: Sensitive data is stored using strong encryption and hashing techniques, with keys managed under strict controls.
Access controls: Access to production systems and databases is restricted to authorised personnel under the principle of least privilege, supported by authentication controls and, where appropriate, multi-factor authentication.
Network security: Firewalls, intrusion detection and prevention systems, and segregation of environments help protect against unauthorised access.

Organisational and Procedural Measures

Policies and training: Staff with access to personal data receive training on data protection, confidentiality, and security obligations, and must adhere to internal policies and codes of conduct.
Vendor due diligence: We assess the security posture of key service providers (including KYC and payment partners) and require them to implement appropriate security measures through contractual obligations.
Security audits and testing: Regular internal reviews, technical assessments, and, where appropriate, independent audits or certifications aligned with international standards (such as ISO 27001/SOC 2-aligned practices) help validate the effectiveness of controls.

Incident Response

We maintain incident detection, response, and escalation procedures to investigate and remediate potential security events.
If a personal data breach occurs that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authorities and, where required by law, affected individuals, without undue delay.

Complaints & Contacts

OBSERVE: You may wish to contact us with questions, exercise your rights, or raise concerns about our handling of your personal data.

EXPAND: We provide several contact channels and a structured internal complaint process, along with information about supervisory authorities.

REFLECT: Clear complaint routes support accountability and allow you to escalate issues where necessary.

Contacting Us

Email (privacy-related): [email protected]
Postal: Data Protection Officer, Alpha Gaming Solutions Ltd., 123, Merchant Street, Valletta, VLT 1171, Malta
Website: Contact and support forms available via be31ts.com
Customer support: 24/7 live chat and email support (typically 07:00-23:00 GMT for email) can help route your privacy request to the appropriate team.

Internal Complaint Procedure

Submission: Send your complaint or query by email to our DPO or via the contact mechanisms on be31ts.com. Please provide a clear description of your concern and any relevant reference numbers.
Acknowledgement: We will acknowledge receipt of your complaint as soon as reasonably practicable, usually within a few working days.
Review and investigation: Your complaint will be reviewed by our Data Protection Department, which may request additional information where necessary.
Response timeframe: We aim to provide a substantive response within one (1) month. For complex issues, this may be extended in line with applicable law, and we will inform you of any delay and reasons.
Further steps: If you remain dissatisfied after our response, you have the right to escalate your concern to a supervisory authority or, where appropriate, use ADR or judicial remedies.

Supervisory Authorities and External Remedies

United Kingdom: Information Commissioner's Office (ICO) - you can find contact details and complaint procedures at www.ico.org.uk.
Malta/EEA: If EU/EEA data protection law applies to you, you may contact the Office of the Information and Data Protection Commissioner (IDPC) in Malta (idpc.org.mt) or your local EU supervisory authority.
Mexico: Where Mexican law applies, you may submit a complaint to the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI). Further information is available at home.inai.org.mx.

These rights exist without prejudice to other remedies available under gambling regulations, including escalation of unresolved gaming disputes to IBAS for UK players or eCOGRA for MGA-licensed markets, as described in our Terms and Conditions.

Updates

OBSERVE: Our services and legal environment evolve over time, which may require changes to this Privacy Policy.

EXPAND: We maintain a versioned policy with clear update information and give advance notice of significant changes where reasonably possible.

REFLECT: Keeping you informed supports transparency and allows you to make informed decisions about continued use of 31-bets-united-kingdom on be31ts.com.

How We Will Notify You

Website updates: The current version of this Privacy Policy will always be available on be31ts.com, with a "Last updated" date.
Direct notifications: For material changes, we may notify you by email, in-account messages, or prominent banners on be31ts.com.
Dashboard alerts: We may display alerts in your account area summarising key changes.

Effective Date, Versioning, and Advance Notice

Last updated: November 2025.
Effective date for significant changes: Where changes materially affect your rights or how we process your data, we will, where reasonably practicable, provide at least 30 days' advance notice before the new version takes effect.
Changelog: For significant updates, we will summarise key changes (for example, new processing purposes or new categories of recipients) either at the top of the policy or in a dedicated notice.

Your Options in Relation to Changes

If you do not agree with the updated Privacy Policy, you may choose to stop using the services of 31-bets-united-kingdom on be31ts.com and request account closure in accordance with our Terms and Conditions.
Continuing to use the services after the effective date of changes will normally indicate your acknowledgement of the updated policy, unless applicable law requires explicit consent for particular changes, in which case we will seek it separately.