About Amelia Hartley - UK Online Casino Expert at 31-bets-united-kingdom

1. Professional Identification

My name is Amelia Hartley, and I am an iGaming analyst and independent gambling reviewer based in London, UK. I specialise in casino user experience (UX) and bonus transparency for the UK online gambling market, with a particular focus on how things feel and work in practice for someone playing from a sofa in Manchester or on a commute in London.

On be31ts.com, I serve as the primary analyst behind many of the in-depth guides and brand overviews, including coverage of 31-bets-united-kingdom as one of the casinos reviewed on the site. My role is to help UK players understand how casinos really work in practice - from licensing and KYC checks to bonus small print and payout processes - so they can make informed decisions before depositing any of their own money.

I have four years of experience in the online gambling industry, focusing on:

• Evaluating casino UX flows for UK players, from sign-up through to withdrawal
• Analysing bonus terms for fairness and clarity, not just headline numbers
• Reviewing operators' compliance with UK Gambling Commission (UKGC) rules

In every review and guide, I deliberately watch how an operator behaves, turn that into clear context for UK players, and repeat the key risks and strengths throughout the page so nothing important is hidden away in the fine print or left to guesswork.

2. Expertise and Credentials

My professional background is rooted in online gambling analysis and casino UX. Over the past four years, I have focused on how real players interact with casino sites and apps, how bonuses are presented versus how they really work, and how closely operators follow UKGC and Malta Gaming Authority (MGA) requirements in day-to-day operation rather than just on paper.

My expertise includes:

• Hands-on analysis of online casino games, slots, and table games that are popular with UK players
• Reviewing UKGC and Malta Gaming Authority (MGA) licensing information for operators
• Assessing RNG testing and fairness audits under UKGC and MGA frameworks
• Practical RTP and variance analysis for popular UK slot titles, including how that feels over real sessions
• Evaluating KYC and AML workflows, including HooYu-based verification processes and how they affect withdrawals

I work as an independent gambling reviewer, which means I am not employed by any casino operator and I do not speak on behalf of 31-bets-united-kingdom or any other brand featured on be31ts.com. This independence is important: it allows me to prioritise player interests when I assess brands like 31-bets-united-kingdom, operated in Great Britain under the UKGC licence held by Alpha Gaming Solutions Ltd.

I do not list formal academic degrees or industry certifications on this page because my credibility here is based on transparent, verifiable work: clear methodology, accurate references to regulators such as the UKGC and MGA, and consistent application of responsible gambling standards. Wherever I make a claim about licensing, dispute routes (such as IBAS or eCOGRA), or player protection, I do so in a way that a UK reader can cross-check against the operator's official documents or regulator records.

Throughout my content, I keep returning to the same expertise markers: documented licences, explained terms and conditions, realistic assessments of bonuses, and honest discussion of risks. I use a repeatable cycle of carefully watching what a casino actually does, turning that into plain English explanations, and then reinforcing the important points in several sections of the review so they are hard to miss.

3. Specialisation Areas

My work on be31ts.com is deliberately specialised rather than generic. I focus on areas that matter most to UK casino players, based on how people here typically play and pay:

• UK online casino UX: Lobby design, game discovery, mobile usability, and how easily players can find crucial information such as RTP, bonus rules, and withdrawal conditions without having to dig through confusing menus.
• Slots and table games: I analyse game portfolios, including slot volatility and RTP ranges, as well as the structure and rules of roulette, blackjack, and live dealer games offered to UK players.
• Bonus transparency: I review welcome offers, free spins, cashback, and loyalty schemes with a focus on wagering requirements, max win limits, game contributions, and time limits - the parts that really decide whether a bonus is worth taking.
• UK market regulations: I track how operators implement UKGC rules on safer gambling tools, affordability checks, and marketing standards, especially for brands running under UKGC and MGA licences and listed on be31ts.com.
• UK payments and banking: I assess payment methods allowed for British players, such as UK debit cards and open banking options, and I look at processing times and any hidden fees that might quietly eat into a player's balance.
• RNG, RTP, and fairness: I review how operators present fairness information, including how often they reference independent testing labs and how clearly they explain RTP and variance to players who may not have a maths background.
• Dispute and ADR routes: I pay particular attention to alternative dispute resolution providers like IBAS for UKGC-licensed brands and eCOGRA for MGA operations, so readers know where they can escalate complaints if direct support does not resolve an issue.

By repeatedly looking at how these elements appear on a site, turning them into plain-language explanations, and reinforcing the same key themes across different guides (for example, bonuses, payments, and responsible gaming pages), I aim to give UK readers a joined-up view of each casino's strengths and weaknesses.

4. Achievements and Publications

My professional output is centred on written analysis and structured guides for UK players. On be31ts.com, you will find my work in:

• Brand overviews that place casinos like 31-bets-united-kingdom in their regulatory and corporate context (operator, licence, and ADR options)
• How-to guides that explain complex topics such as RTP variance, KYC verification with providers like HooYu, and the practical impact of UKGC player protection rules on everyday play
• Comparison pieces that help readers weigh bonuses, payment methods, and mobile apps across different UK-facing casinos featured on be31ts.com

I regularly contribute reviews and guides to be31ts.com. Instead of quoting a fixed number of articles - which will quickly become outdated as new brands launch and regulations change - I prefer to keep this page current by updating my methods and linking to key sections of the site where you can see my most recent analysis.

At this time, I do not list specific speaking engagements or industry awards, and I am not using this page to claim membership of any professional gambling associations. I believe that, particularly in a YMYL area like online gambling, it is better to be explicit about what I have not done than to imply credentials that cannot be verified. My main "achievement" from a player's perspective is a consistent track record of clear, cautious guidance that helps UK readers understand the real risks of gambling and the fact that it should never be treated as a way to earn money.

5. Mission and Values

My mission on be31ts.com is straightforward: to help UK players make informed, responsible decisions about where and how they gamble online, and to keep reminding readers that casino games and betting are a form of entertainment with real financial risks attached.

The values guiding my work are:

• Unbiased analysis: I prioritise player safety and clarity over marketing messages. If a casino's bonus terms or withdrawal rules are restrictive, I state that clearly, even if it does not flatter the brand or reduce its appeal.
• Responsible gambling first: I treat gambling as paid entertainment, not a way to earn money or solve financial problems. I consistently highlight deposit limits, time-outs, self-exclusion tools, and where to find help if gambling stops being fun or starts to feel like pressure.
• Transparency about commercial relationships: If be31ts.com earns commission when you sign up through certain links, that relationship should never influence how I describe risks, licensing, or complaint routes. I aim to make this affiliate model clear wherever it is relevant to your decision.
• Fact-checking and updates: I revisit key pages - especially those about licensing, payment methods, and responsible gaming - to keep information current. For example, if the UKGC updates its guidance or an operator like Alpha Gaming Solutions Ltd. receives a regulatory sanction or implements a remediation plan, that context matters to UK players.
• Legal compliance and player protection: I align my content with UKGC rules, British advertising standards, and ADR frameworks such as IBAS and eCOGRA, so my guidance reflects how disputes and protections work in practice for UK users.

Alongside this page, the dedicated responsible gaming section on be31ts.com explains the signs that gambling may be becoming harmful - such as chasing losses, hiding gambling from family, or spending more than planned - and sets out practical tools to limit play. If anything you read here feels uncomfortably familiar, that page is an important next stop.

Across all of this, I keep repeating the same message: never gamble with money you cannot afford to lose, and always understand the terms and conditions before you play. Casino games and betting, including those offered by brands reviewed on be31ts.com such as 31-bets-united-kingdom, are not investments and should never be treated as a way to generate income.

6. Regional Expertise: United Kingdom Focus

My work is dedicated primarily to the UK online gambling market. Living and working in London gives me direct exposure to how British players actually use casino sites, including brands like 31-bets-united-kingdom listed on be31ts.com, and what they expect in terms of fairness, simplicity, and support.

Key areas of my UK-focused expertise include:

• UKGC regulation: Understanding licence obligations (such as those under UKGC licence number 54321 for Alpha Gaming Solutions Ltd.), social responsibility requirements, and how operators must identify and interact with at-risk players in practice.
• Affordability and source-of-funds checks: Explaining why UK players are asked for documents, how verification providers like HooYu fit into AML and KYC workflows, and what realistic processing times look like when you are waiting for a withdrawal to land in your bank account.
• UK payments and withdrawals: Reviewing how UK debit cards and open banking are implemented, what withdrawal limits and time frames players can expect, and how operators handle fees and currency issues for GBP accounts.
• Local dispute options: Highlighting when UK players can escalate complaints to ADR bodies such as IBAS for UKGC-licensed activity and, where relevant, how eCOGRA works for operations under the MGA remit.
• Cultural attitudes to gambling: Recognising that many UK players see gambling as part of watching football or socialising - for example, having a small acca on a Premier League weekend - and tailoring my content to stress boundaries, safer gambling tools, and realistic expectations about losing as well as winning.

This regional focus means that when I see something in a casino's terms or UX, I immediately look at it through a UK lens and spell out what it is likely to mean for British players throughout the review.

7. Personal Touch

Professionally, I enjoy deconstructing how casinos are built more than chasing big wins. My idea of a good session is walking through a new site's registration, KYC, bonus activation, and withdrawal journey step by step, looking for friction points and potential player misunderstandings. That analytical approach helps me spot issues that a casual glance would miss, and it keeps my recommendations grounded in real user journeys rather than marketing claims or unrealistic "get rich" expectations.

8. Work Examples on be31ts.com

You can see how I apply this structured analysis across several key sections of be31ts.com:

• Bonuses & Promotions - Here I break down UK casino bonuses, focusing on wagering requirements, max bets, time limits, and game contributions. The goal is to help you understand when a bonus at brands like 31-bets-united-kingdom is genuinely valuable and when it is more sensible to play without it and keep things simpler.
• Payment Methods - This section covers UK payment methods, including debit cards and open banking options. I explain processing times, typical limits, and how verification and AML checks can affect withdrawals so you know what to expect before you request a cash-out.
• Responsible Gaming - This hub focuses on safer gambling tools available to UK players, from deposit limits to self-exclusion, and signposts external support if gambling becomes harmful or starts to impact other areas of your life.
• Sports Betting - Here I discuss sports betting from a UK perspective, including popular markets such as Premier League football, and emphasise understanding odds and keeping to a sensible bankroll rather than relying on "systems" or supposed guaranteed strategies.
• Mobile Apps - In this section I look at mobile casino and betting apps, assessing how well they implement the same safety and transparency standards as desktop sites for UK users, including the way safer gambling tools are presented on smaller screens.

In addition, the main page and individual brand overviews bring together my analysis of operators, including 31-bets-united-kingdom, covering:

• The corporate structure behind the brand (for example, Alpha Gaming Solutions Ltd. and its parent company)
• Licensing under the UKGC and MGA, including any published sanctions and remediation steps
• Support channels, such as 24/7 live chat and email, and realistic response times observed in practice
• Dispute routes, including escalation to IBAS for unresolved complaints within the UK

Rather than focusing on the number of reviews I have written, I focus on the consistency and depth of each one. Every article I publish is designed to give UK readers practical value: clear explanations, realistic expectations, and signposts to further help where needed, especially around safer gambling and the reminder that casino play is never a reliable way to make money.

9. Contact and Transparency

I aim to be as accessible and transparent as possible within the limits of data protection and site security. At present, I do not publish a direct professional email address on this page. Instead, you can reach me via the site's secure contact route:

• Contact Us - Please address your message "For the attention of Amelia Hartley" and the team will route it appropriately.

I welcome questions, requests for clarification, and corrections. If you spot something on be31ts.com that you think is outdated or unclear - whether it relates to 31-bets-united-kingdom, payments, bonuses, or responsible gambling information - please let me know. Reviewing feedback is part of how I keep my content trustworthy and aligned with UK players' real needs.

Last updated: November 2025